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product news: Pot Noodle expands into pasta

John Wood ·

Pot Noodle is launching a new range, featuring pasta recipes in a convenient snack pot format.

Rolling out in July, the Beefy Bolognese, Creamy Carbonara and Cheesy Broccoli variants will be supported by a £2m above the line ‘You can make it the Italian way’ marketing campaign, which includes out-of-home advertising as well as targeted social media activity to tap into the Pot Noodle fanbase.

Monique Rossi, snacking marketing manager at Unilever UK, said: “As the number one instant hot snack brand, we continually look at ways to ensure we are providing innovative, great-tasting products that are quick and convenient to eat.

“The move into pasta made sense for us – we can offer something new for Pot Noodle fans to try as well as open up the brand to a new audience. What’s more, it provides another opportunity for retailers to capitalise on the £221m opportunity the instant hot snack market presents.”

Pot Pasta has an RRP of £1.39, and will be available from 1 July.

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Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East132.41131.92122.99
East Midlands131.66133.08122.31
London132.2955.90132.67122.45
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
Scotland131.73131.43121.43
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
Wales131.24132.97121.42
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

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