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product news: Pot Noodle expands into pasta

John Wood ·

Pot Noodle is launching a new range, featuring pasta recipes in a convenient snack pot format.

Rolling out in July, the Beefy Bolognese, Creamy Carbonara and Cheesy Broccoli variants will be supported by a £2m above the line ‘You can make it the Italian way’ marketing campaign, which includes out-of-home advertising as well as targeted social media activity to tap into the Pot Noodle fanbase.

Monique Rossi, snacking marketing manager at Unilever UK, said: “As the number one instant hot snack brand, we continually look at ways to ensure we are providing innovative, great-tasting products that are quick and convenient to eat.

“The move into pasta made sense for us – we can offer something new for Pot Noodle fans to try as well as open up the brand to a new audience. What’s more, it provides another opportunity for retailers to capitalise on the £221m opportunity the instant hot snack market presents.”

Pot Pasta has an RRP of £1.39, and will be available from 1 July.

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Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East135.9360.77140.55130.16
East Midlands135.28141.26129.82
London135.21142.69130.48
North East134.06140.71129.20
North West134.87139.96129.27
Northern Ireland131.95135.90127.71
Scotland135.09139.31129.71
South East135.9463.57142.34130.70
South West135.01139.53129.65
Wales134.52138.23128.74
West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

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