Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Mars Chocolate launches M&Ms Peanut & Hazelnut

John Wood ·

Mars Chocolate UK has announced the launch of M&Ms Peanut & Hazelnut, a limited edition variant that combines the most popular M&Ms variant with one of the most popular flavours in the UK.

Bep Dhaliwal, trade communications manager, Mars Chocolate UK, said: “We know retailers and consumers love seeing new variants of their favourite brands which is why we are continuously looking to identify new flavours that complement our M&Ms chocolate perfectly. This new M&M’s variant is a mix of whole peanuts and whole hazelnuts, all coated in delicious M&M’s chocolate.

“Over the past year, we’ve seen M&Ms variants deliver incremental growth to the confectionery category and by tapping into the hazelnut trend we’re confident M&Ms Peanut& Hazelnut can do the same and boost sales for retailers.”

Harris Aslam, director – Eros Retail, said: “Regardless of category, limited edition products are always a great opportunity to boost sales because of the excitement they breed in consumers. This is even more the case with iconic brands like M&Ms so we’ll ensure the new Peanut & Hazelnut variant is fully stocked and sited next to other bitesize brands.”

The M&Ms brand has a media campaign which will last 26 weeks and have an £8.4m media investment.

Alongside this there will be impactful POS solutions that can be used at targeted locations instore to make sure shoppers don’t miss the opportunity to buy.

M&Ms Peanuts & Hazelnut will be available from July in 90g Treatbag (RRP £1.19), 128g Pouch (RRP £2.09) and 220g More to Share (RRP £3.29). The 90g Treatbag is also available in £1 price-marked pack.


My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 21 October 2019
RegionDieselLPGSuper ULUL
East Midlands131.4582.90140.26127.28
North East130.33141.51126.31
North West130.8257.70140.42127.09
Northern Ireland129.08132.76125.41
South East132.2771.90140.82127.99
South West131.36137.85127.21
West Midlands131.0761.40139.08127.20
Yorkshire & Humber130.7584.90140.34126.99

Most read

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?

Digital Edition