Forecourt Trader - 30 years at the heart of the fuel retailing community

KitKat gets fresh

07 August, 2006
Page 42 
New-style packaging and a dark chocolate four-finger variant are the highlights of a new programme of activity for KitKat, Nestlé Rowntree's flagship brand.
The latest 'foil fresh' packaging will see KitKat 4 Finger, KitKat 2 Finger and KitKat Chunky using a new metallised wrapper which aims to keep the product up to five times fresher than at present.The new KitKat 4 Finger Dark - available from September 18, rrp 39p - is a permanent addition to the range, which will capitalise on the growing number of consumers buying dark chocolate, tapping into a market that is predicted to grow 48% by 2010.The latest KitKat activity - which will benefit from a £5m advertising campaign, as part of an overall £14m media spend on the KitKat brand this year, builds on recent success, which has seen sales of KitKat Chunky up 38%. 0800 079 0200

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Weekly retail fuel prices: 10 June 2019
RegionDieselLPGSuper ULUL
East Midlands134.59140.57129.69
North East133.19142.40129.15
North West134.1363.90139.73129.13
Northern Ireland131.34135.32128.05
South East135.2562.40141.74130.52
South West134.5167.90140.57129.57
West Midlands134.34140.64129.70
Yorkshire & Humber133.72140.40129.24

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