Forecourt Trader - 30 years at the heart of the fuel retailing community

KitKat gets fresh

07 August, 2006
Page 42 
New-style packaging and a dark chocolate four-finger variant are the highlights of a new programme of activity for KitKat, Nestlé Rowntree's flagship brand.
The latest 'foil fresh' packaging will see KitKat 4 Finger, KitKat 2 Finger and KitKat Chunky using a new metallised wrapper which aims to keep the product up to five times fresher than at present.The new KitKat 4 Finger Dark - available from September 18, rrp 39p - is a permanent addition to the range, which will capitalise on the growing number of consumers buying dark chocolate, tapping into a market that is predicted to grow 48% by 2010.The latest KitKat activity - which will benefit from a £5m advertising campaign, as part of an overall £14m media spend on the KitKat brand this year, builds on recent success, which has seen sales of KitKat Chunky up 38%. 0800 079 0200

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Weekly retail fuel prices: 24 February 2020
RegionDieselLPGSuper ULUL
East Midlands127.70137.72124.65
North East125.92136.20122.89
North West126.8567.57135.95124.01
Northern Ireland124.76130.73121.98
South East128.6564.90139.38125.39
South West127.77135.04124.41
West Midlands127.58140.14124.60
Yorkshire & Humber126.87137.50123.73

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