Forecourt Trader - 30 years at the heart of the fuel retailing community
Masterful spend
Published:  07 August, 2006

A 4.5m media spend by Masterfoods looks set to drive demand for its Celebrations and Maltesers brands in the run-up to Christmas.

The substantial spend has been determined by the company's research that found brand power influences 60% of consumer purchasing decisions. Other developments for the festive season include the introduction of a new gift Cube and more retailer-focused packaging on Masterfoods' products to help optimise sales and profits during the Christmas 2006 trading period.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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