Forecourt Trader - 30 years at the heart of the fuel retailing community
Crispy apple launch
Published:  07 August, 2006

Fruit snacks specialist Whitworths is giving the healthy snacking category a boost with the launch of its first-ever crisps product, targeting people who regularly eat crisps but who want 'genuinely' healthy alternatives.

Its 'better for you' Apple Crisps come in 10g packs, in outers of 14. Rrp is 35p.

The launch is supported by national sampling, advertising and PR, targeting women's interest and health titles.

David Smith, Whitworths' marketing director, says the launch will enable retailers to generate incremental sales from the fast-growing healthy snacks category.

01933 653000




My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 10 February 2020
RegionDieselLPGSuper ULUL
East129.87138.31125.86
East Midlands129.4868.90139.04125.87
London129.9967.90139.50126.40
North East127.6463.90137.79124.24
North West128.7161.90138.29125.24
Northern Ireland126.52131.30123.30
Scotland128.4466.90136.00124.66
South East130.6866.90139.77126.86
South West129.48136.50125.54
Wales128.25136.13124.47
West Midlands129.5665.90139.76125.95
Yorkshire & Humber128.82139.37125.16

Most read

Has the Government's shock announcement to bring forward the ban on the sale of new petrol and diesel-powered vehicles - as well as hybrids - to 2035 or even earlier caused concern and disruption to your future forecourt development plans?

Digital Edition