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product news: Kerry Foods exploits movie link-up

John Wood ·

As part of its partnership with Sony Pictures Animation’s film The Emoji Movie, released nationwide on August 4, Kerry Foods is set to hit screens with a new 10 second creative across its Yollies brand on kids TV channels, cinema, digital and video on demand.

Driving interest in the category and for the Yollies brand, the TV campaign will encourage families to, ‘Express Your Selfie’ for the chance to win prizes as part of an on-pack promotion across Yollies, Cheestrings and Scoffies.

Victoria Southern, GB marketing director at Kerry Foods, commented: “Yollies is already an incredibly popular brand and growing at an exceptional rate since launch three years ago. The new TV creative, which showcases the partnership with The Emoji Movie, is perfect for the fun-filled kids’ yoghurt brand. We are delighted with the latest fun and quirky campaign which is in keeping with the movie, but also drives awareness and stimulates demand for Yollies, driving sales for retailers as well as incremental growth for the category.”

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