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Functional FitWater - new from Lucozade Sport

Lucozade Sport has launched a new functional water, FitWater. Available in 600ml bottles (rrp 89p), it contains four electrolytes sodium and chloride to help replenish what you lose in sweat, magnesium which contributes to a reduction in tiredness and fatigue, and calcium to help with normal muscle function. With an additional 75.8m-worth of value sales in the past year alone (IRI data), water currently accounts for 14% of total value sales of Great Britain's soft drinks. And functional water is the fastest-growing area within the still water segment, with a sales increase of 27.6% .

Claire Higgins, Lucozade Sport senior marketing manager at Lucozade Ribena Suntory (LRS), said: "We're confident FitWater meets the growing consumer demand for functional drinks to enjoy as part of an active lifestyle. We know that sales of water have climbed 7.6% in the past year, so this segment represents a crucial opportunity for those looking to grow their sales; stocking up on FitWater will tap into this profit opportunity.

FitWater will be supported by a 3m media spend in September. A full range of pos material will be available this month.

020 3727 2420 www.lrsuntory.com

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Weekly retail fuel prices: 14 October 2019
RegionDieselLPGSuper ULUL
East132.12139.79127.55
East Midlands131.62139.76127.57
London131.82140.67128.38
North East131.03141.66126.72
North West131.3657.70141.67127.65
Northern Ireland129.55131.90125.63
Scotland132.15138.51127.55
South East132.5757.90140.14128.33
South West131.8867.90138.74127.41
Wales131.2464.90135.72126.82
West Midlands131.33140.68127.66
Yorkshire & Humber131.0784.90140.64127.33

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