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Functional FitWater - new from Lucozade Sport

Lucozade Sport has launched a new functional water, FitWater. Available in 600ml bottles (rrp 89p), it contains four electrolytes sodium and chloride to help replenish what you lose in sweat, magnesium which contributes to a reduction in tiredness and fatigue, and calcium to help with normal muscle function. With an additional 75.8m-worth of value sales in the past year alone (IRI data), water currently accounts for 14% of total value sales of Great Britain's soft drinks. And functional water is the fastest-growing area within the still water segment, with a sales increase of 27.6% .

Claire Higgins, Lucozade Sport senior marketing manager at Lucozade Ribena Suntory (LRS), said: "We're confident FitWater meets the growing consumer demand for functional drinks to enjoy as part of an active lifestyle. We know that sales of water have climbed 7.6% in the past year, so this segment represents a crucial opportunity for those looking to grow their sales; stocking up on FitWater will tap into this profit opportunity.

FitWater will be supported by a 3m media spend in September. A full range of pos material will be available this month.

020 3727 2420 www.lrsuntory.com

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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