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Functional FitWater - new from Lucozade Sport

Lucozade Sport has launched a new functional water, FitWater. Available in 600ml bottles (rrp 89p), it contains four electrolytes sodium and chloride to help replenish what you lose in sweat, magnesium which contributes to a reduction in tiredness and fatigue, and calcium to help with normal muscle function. With an additional 75.8m-worth of value sales in the past year alone (IRI data), water currently accounts for 14% of total value sales of Great Britain's soft drinks. And functional water is the fastest-growing area within the still water segment, with a sales increase of 27.6% .

Claire Higgins, Lucozade Sport senior marketing manager at Lucozade Ribena Suntory (LRS), said: "We're confident FitWater meets the growing consumer demand for functional drinks to enjoy as part of an active lifestyle. We know that sales of water have climbed 7.6% in the past year, so this segment represents a crucial opportunity for those looking to grow their sales; stocking up on FitWater will tap into this profit opportunity.

FitWater will be supported by a 3m media spend in September. A full range of pos material will be available this month.

020 3727 2420 www.lrsuntory.com

  • Weekly
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  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 June 2018
RegionDieselLPGSuper ULUL
East132.18140.02129.21
East Midlands131.6092.90141.48128.80
London132.06140.40129.21
North East131.2866.90141.91127.99
North West131.52141.49128.24
Northern Ireland130.8069.90135.52128.45
Scotland131.78138.84128.60
South East132.40141.08129.46
South West131.8662.90140.58129.06
Wales131.5463.90140.13128.63
West Midlands131.1759.80140.83128.45
Yorkshire & Humber130.8879.90140.94127.89

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