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Functional FitWater - new from Lucozade Sport

Lucozade Sport has launched a new functional water, FitWater. Available in 600ml bottles (rrp 89p), it contains four electrolytes sodium and chloride to help replenish what you lose in sweat, magnesium which contributes to a reduction in tiredness and fatigue, and calcium to help with normal muscle function. With an additional 75.8m-worth of value sales in the past year alone (IRI data), water currently accounts for 14% of total value sales of Great Britain's soft drinks. And functional water is the fastest-growing area within the still water segment, with a sales increase of 27.6% .

Claire Higgins, Lucozade Sport senior marketing manager at Lucozade Ribena Suntory (LRS), said: "We're confident FitWater meets the growing consumer demand for functional drinks to enjoy as part of an active lifestyle. We know that sales of water have climbed 7.6% in the past year, so this segment represents a crucial opportunity for those looking to grow their sales; stocking up on FitWater will tap into this profit opportunity.

FitWater will be supported by a 3m media spend in September. A full range of pos material will be available this month.

020 3727 2420 www.lrsuntory.com

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Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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