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product news: Panasonic teams up with Spider-Man film

John Wood ·

Panasonic Batteries has teamed up with the Spider-Man film franchise for a European promotional partnership across 30 countries, for the launch of Spiderman: Homecoming.

The promotion, which is featured on-pack, is designed to engage with core battery users of families with kids, by getting them to create their own digital web for the chance to win themed prizes, including a family trip to New York, the home of Spider-Man.

Packs for the innovative promotion are available now until December 31, and carry a prominent image of Spider-Man. The promotional packs are also available with an extra-free batteries promotion.

Tim Clark of Panasonic Energy UK commented: ‘Previous film associations have successfully helped us to build brand equity and engagement with our core audience of families with children.  I am confident that by teaming up with such a recognised and popular franchise as Spider-Man, and featuring it on pack and at the point of sale, it will really drive sales in this highly impulsive category.”

The competition is supported by a wide range of eye-catching POS materials to be used in stores in more than 30 European countries. All Panasonic/Spider-Man: Homecoming co-branded, attention-grabbing POS materials feature the iconic image of the Spider-Man character alongside the Panasonic logo and images of Panasonic batteries, as well as a call to action for the competition and the movie.

“For retailers wanting to harness the power of Spider-Man in their store, I would urge them to stock up now and ensure they display the promotional packs prominently, using Point of Sale materials and secondary displays around the store where space is available.”

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Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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