Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Mentos launches limited-edition new look

John Wood ·

Mentos is launching a new look for three months as a limited edition product.

Each sweet will be printed with a quirky icon and message such as ‘High Five’ or ‘Selfie’, inspiring endless fun.

The brand has introduced 34 sharable challenges ranging from the moonwalk or telling a joke, to a game of rock, paper, scissors. Each pack contains 14 sweets, encouraging shoppers to make repeat purchases.

Fern O’Guynn, brand manager at Mentos, said: “We are a bit guilty of keeping our heads down and avoiding eye contact if we don’t want to talk to someone. We’re trying to bring back appreciation for simple interactions, such as bonding over a sweet.

“The new challenges are designed to get people to step away from their phones, encourage interaction and enjoy a shared moment with others. We’ll be maximising the launch with a supporting £3.5m advertising campaign, including a TV advert, guaranteed to drive shoppers in-store.”

Trade marketing manager Mark Roberts added: “The singles market is currently in decline, and we recognise that in order to revive it, we need to bring innovation to the category. Mentos has seen 12 years consistent year-on-year growth, and is a top 10 confectionery brand in the UK, so we’re in a fantastic position to ignite change.

“Mentos Say Hello is set to be a huge talking point, not only will they inspire shoppers to interact over their challenges, they’re ideal for creating theatre in-store and even give retailers an extra reason to start talking to their customers.”

The limited edition Say Hello will be featured on the best-selling Mentos mint and fruit single rolls and multipacks. from the end of September, for three months.

Keywords:

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 14 October 2019
RegionDieselLPGSuper ULUL
East132.12139.79127.55
East Midlands131.62139.76127.57
London131.82140.67128.38
North East131.03141.66126.72
North West131.3657.70141.67127.65
Northern Ireland129.55131.90125.63
Scotland132.15138.51127.55
South East132.5757.90140.14128.33
South West131.8867.90138.74127.41
Wales131.2464.90135.72126.82
West Midlands131.33140.68127.66
Yorkshire & Humber131.0784.90140.64127.33

Most read

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?

Digital Edition