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Shell expands Budgens venture to 20 more sites

Shell UK is rolling out a partnership with Budgens to 20 sites, following its success on four pilot sites.

The new Budgens at Shell stores will sell a wide range of products including fruit and vegetables, dairy, deli, meat and fish and ready meals.

The first new site launched on September 1 in Farnborough, Hampshire, and 19 additional sites will open before the end of the year.

David Moss, Shell UK retail general manager, said: "We're excited to grow our alliance with Budgens in the UK. As a result of our retail partnerships, Shell stations are transforming into destinations where customers can conveniently fuel their vehicles, stop for a coffee, grab a high-quality snack, and pick up tonight's dinner. We're committed to providing our customers with a retail experience that combines convenience, quality and choice to help make their journeys better."

Steven Fox, managing director at Booker Group Retail, said: "We are delighted to be expanding our partnership with Shell. The Budgens brand is famous for the quality and freshness, which we hope will drive more footfall to the Shell forecourts and mean more sales and happier customers."

The four pilot sites were: Shell Budgens Broughton (Milton Keynes); Shell Budgens Denham; Shell Budgens Aston Clinton; and Shell Budgens Webb Ellis (Rugby).

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