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Admedia expands large format digital network

Out-of-home media owner, Admedia, has announced the expansion of its large- format landscape digital network to two more motorway service areas.

Admedia has launched Admedia Nexus at Reading West and Heston East, bringing the Nexus network to a total of 18 screens. Both sites utilising the latest in full-motion technology are key locations on the M4 motorway.

The initial full-motion network of 16 D48 screens across top motorway service areas went live in April, and has since delivered a range of campaigns by advertisers including O2,, Renault and 20th Century Fox.

Phil Daniel, managing director marketing and sales, Admedia, commented: "We have been thrilled with the reaction Nexus has received from the market. With both sites being able to display full motion the network continues to respond to the market's desire for incremental audience, full creative freedom and national scale."

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