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product news: Nākd revamps breakfast bars range

John Wood ·

Natural Balance Foods is offering retailers the chance to grab a bigger share of morning sales with the revamped Nākd Breakfast Bars range.

New recipes for each of the four breakfast inspired flavours – Banana Bread, Apple Danish, Berry Bliss and Cocoa Twist – has resulted in the introduction of gluten-free oats.

Marina Love, marketing director for Natural Balance Foods, said: “There are 21 billion breakfast occasions a year, but habits are changing. One in 10 are now eaten on-the-go with consumers aged between 24 and 44 over-indexing in on-the-go breakfast occasions and they’re looking for new, healthier breakfast solutions that are convenient and delicious.

“Our new Nākd Breakfast Bars offer retailers the perfect opportunity to increase grab-and-go breakfast sales and we’d recommend they place the bars in impulse locations and alongside other morning goods to drive breakfast occasions in their stores.”

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Weekly retail fuel prices: 2 September 2019
RegionDieselLPGSuper ULUL
East132.3563.90140.80128.93
East Midlands132.1271.23141.73128.82
London131.70142.12129.26
North East130.66140.60128.17
North West131.39140.18128.47
Northern Ireland129.03134.10126.35
Scotland131.70139.60128.79
South East132.7358.90141.28129.68
South West131.9563.90140.12128.70
Wales130.9855.70137.19127.82
West Midlands131.6066.90140.32129.05
Yorkshire & Humber131.2384.90140.57128.52

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