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Yorkie goes pro with new protein-enriched bar
Published:  06 October, 2017

Nestlé Confectionery is tapping into the protein trend with the launch of the Yorkie Pro protein enriched bar. Each 42g bar contains 10g of protein from protein-enriched milk chocolate and wheat protein crispies. Rrp is £1.50. Retailers are recommended to display it off-shelf at launch in order to capture shoppers attention, and position on the main confectionery fixture in the long term.

0800 6378 5385www.nestle.co.uk

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