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product news: Britvic introduces on the go Purdey's can
Published:  13 October, 2017

Britvic is set to extend its range for multivitamin drink brand, Purdey’s, with the launch of a 250ml can format.

Launching this month, the convenient on-the-go variant will target consumers looking for immediate refreshment.

The new can will be launched in a £1.19 price-marked pack, available exclusively to the Independent channel, to drive positive price perception and increase stand-out on shelf. This, coupled with a £3m above and below-the-line brand campaign, is designed to drive demand and ensure the product is easy to find and buy instore.

Kevin McNair, marketing director at Britvic GB, commented: “With a rise in clean and healthy eating, as well as a desire for sustained energy solutions, Purdey’s offers consumers a cleaner alternative to the established energy drinks brands on offer.

“Our new 250ml can format ensures busy consumers can enjoy the health benefits that the added vitamins provide while on-the-go. We’re confident that the new can will help retailers tap into this huge opportunity by providing a format for every drinking occasion. We would advise positioning the range adjacent to the energy category to ensure it is absolutely unmissable.”




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Weekly retail fuel prices: 16 September 2019
RegionDieselLPGSuper ULUL
East131.91139.09127.72
East Midlands131.7067.90141.05127.78
London131.23140.26128.23
North East130.27143.10126.88
North West131.0561.90140.46127.66
Northern Ireland128.98134.61125.56
Scotland131.5452.70138.78127.59
South East132.3555.20140.48128.43
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Wales130.6864.90135.93126.92
West Midlands131.2068.90139.66127.86
Yorkshire & Humber130.9084.90142.07127.66

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