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product news: Britvic introduces on the go Purdey's can
Published:  13 October, 2017

Britvic is set to extend its range for multivitamin drink brand, Purdey’s, with the launch of a 250ml can format.

Launching this month, the convenient on-the-go variant will target consumers looking for immediate refreshment.

The new can will be launched in a £1.19 price-marked pack, available exclusively to the Independent channel, to drive positive price perception and increase stand-out on shelf. This, coupled with a £3m above and below-the-line brand campaign, is designed to drive demand and ensure the product is easy to find and buy instore.

Kevin McNair, marketing director at Britvic GB, commented: “With a rise in clean and healthy eating, as well as a desire for sustained energy solutions, Purdey’s offers consumers a cleaner alternative to the established energy drinks brands on offer.

“Our new 250ml can format ensures busy consumers can enjoy the health benefits that the added vitamins provide while on-the-go. We’re confident that the new can will help retailers tap into this huge opportunity by providing a format for every drinking occasion. We would advise positioning the range adjacent to the energy category to ensure it is absolutely unmissable.”




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Weekly retail fuel prices: 16 July 2018
RegionDieselLPGSuper ULUL
East132.28138.28128.84
East Midlands131.51137.79128.38
London132.19140.03129.03
North East131.0166.90139.39127.19
North West131.27138.06127.27
Northern Ireland130.41135.23127.81
Scotland131.76134.98127.78
South East132.4263.90139.59129.27
South West131.8461.90138.00128.87
Wales131.5258.80136.75128.29
West Midlands131.10138.93128.01
Yorkshire & Humber130.82138.87127.63

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