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Simply adds chicken
Published:  06 September, 2006

Birds Eye has added two new chicken recipes to its Simply frozen food range.

The products consist of 100% whole chicken breasts, covered either in breadcrumbs infused with rosemary & sage or a lightly seasoned crumb. Rrp is £2.29 for a 300g pack of two.

The range is supported by a £1.5m marketing campaign - part of a total £21m spend for the entire Birds Eye brand this year. Activity will include press and poster ads, direct mail and sampling at roadshows.

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East Midlands131.9880.90137.50125.32
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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