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Simply adds chicken
Published:  06 September, 2006

Birds Eye has added two new chicken recipes to its Simply frozen food range.

The products consist of 100% whole chicken breasts, covered either in breadcrumbs infused with rosemary & sage or a lightly seasoned crumb. Rrp is £2.29 for a 300g pack of two.

The range is supported by a £1.5m marketing campaign - part of a total £21m spend for the entire Birds Eye brand this year. Activity will include press and poster ads, direct mail and sampling at roadshows.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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