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product news: Spar supports charity with festive sandwiches

John Wood ·

Spar UK is raising funds for Marie Curie this Christmas, with the launch of a limited edition festive sandwich range.

Spar’s Turkey Feast sandwich, stuffed with popular Christmas fillings including turkey, stuffing and cranberry sauce, will return this year.

Also launching this year is a vegetarian festive sandwich, Wensleydale and Spiced Carrot Chutney, to offer shoppers a vegetarian option alongside the traditional turkey variant.

For the first time in 2017, 10p from the sale of each of sandwich will go to Spar’s chosen national charity, Marie Curie, which cares for people living with any terminal illness, and their families.

Olivia Basten, Spar senior brand manager, said: “We are delighted to be supporting Marie Curie which, like Spar, is there for everyone in the community. Sales of our new festive sandwich range are a great way to raise funds at this time of year.

“We hope that in raising money for Marie Curie this Christmas, we can help make a difference to people affected by a terminal illness.”

Marie Curie partnerships manager, Helen Stock, said: “Marie Curie is delighted that this year every sale of Spar's excellent Christmas sandwiches will mean money raised to pay for the care that our nurses provide. That warm glow of having made a difference should make us feel all the more Christmassy.”

The festive sandwiches will be available until January 1, and marketing support for the range will include social media, online activity and PoS in stores.

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