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product news: RetroScents aims to rekindle sweet memories

John Wood ·

RetroScents, the manufacturer of in-car air fresheners and fragranced accessories, is aiming to rekindle sweet memories after signing a licensing deal Tangerine, the supplier and manufacturer of sugar confectionery and branded popcorn.

The agreement with Tangerine is the latest in a line of deals for the Nottingham-based firm, whose scented products are designed to evoke a sense of childhood nostalgia.

Tangerine owns retro and traditional brands including DipDab, Sherbet Fountain, Fruit Salad, Blackjack, Henry Goode and Princess Mallows.

RetroScents has previously signed a series of licensing deals with Disney, Columbia Pictures and Universal Studios to produce air-fresheners based on characters from Star Wars: The Force Awakens movie, the Angry Birds film, Minions, and Finding Nemo sequel Finding Dory. It has also worked with Hong Kong brand Emoji.

RetroScents sales director Gary Digva said: “Tangerine and Retroscents is a perfect match that will help retailers offer a taste of childhood to an adult market. Tangerine’s brands will evoke a dose of nostalgia to our range of air-freshener products, while offering consumers something truly unique for their car-care needs.”

He said that recent deals with candy Crush and Butterkist saw sales soar by 40% and he believed the partnership with Tangerine would prove equally popular.

He added: “Tangerine owns some truly iconic brands and we look forward to bringing that wonderful aroma to cars across the UK and helping the company expand their business even further.”

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Weekly retail fuel prices: 16 July 2018
RegionDieselLPGSuper ULUL
East132.28138.28128.84
East Midlands131.51137.79128.38
London132.19140.03129.03
North East131.0166.90139.39127.19
North West131.27138.06127.27
Northern Ireland130.41135.23127.81
Scotland131.76134.98127.78
South East132.4263.90139.59129.27
South West131.8461.90138.00128.87
Wales131.5258.80136.75128.29
West Midlands131.10138.93128.01
Yorkshire & Humber130.82138.87127.63

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