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product news: RetroScents aims to rekindle sweet memories

John Wood ·

RetroScents, the manufacturer of in-car air fresheners and fragranced accessories, is aiming to rekindle sweet memories after signing a licensing deal Tangerine, the supplier and manufacturer of sugar confectionery and branded popcorn.

The agreement with Tangerine is the latest in a line of deals for the Nottingham-based firm, whose scented products are designed to evoke a sense of childhood nostalgia.

Tangerine owns retro and traditional brands including DipDab, Sherbet Fountain, Fruit Salad, Blackjack, Henry Goode and Princess Mallows.

RetroScents has previously signed a series of licensing deals with Disney, Columbia Pictures and Universal Studios to produce air-fresheners based on characters from Star Wars: The Force Awakens movie, the Angry Birds film, Minions, and Finding Nemo sequel Finding Dory. It has also worked with Hong Kong brand Emoji.

RetroScents sales director Gary Digva said: “Tangerine and Retroscents is a perfect match that will help retailers offer a taste of childhood to an adult market. Tangerine’s brands will evoke a dose of nostalgia to our range of air-freshener products, while offering consumers something truly unique for their car-care needs.”

He said that recent deals with candy Crush and Butterkist saw sales soar by 40% and he believed the partnership with Tangerine would prove equally popular.

He added: “Tangerine owns some truly iconic brands and we look forward to bringing that wonderful aroma to cars across the UK and helping the company expand their business even further.”

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Weekly retail fuel prices: 9 December 2019
RegionDieselLPGSuper ULUL
East130.4761.40138.28126.22
East Midlands130.01140.66126.05
London130.41139.39126.85
North East128.45138.66124.29
North West129.1663.90138.34125.49
Northern Ireland127.22130.90123.29
Scotland129.84136.07125.15
South East131.04138.34126.93
South West129.9167.57137.18125.74
Wales129.00135.78124.71
West Midlands129.94138.53126.11
Yorkshire & Humber129.21138.68125.42

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