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product news: RetroScents aims to rekindle sweet memories

John Wood ·

RetroScents, the manufacturer of in-car air fresheners and fragranced accessories, is aiming to rekindle sweet memories after signing a licensing deal Tangerine, the supplier and manufacturer of sugar confectionery and branded popcorn.

The agreement with Tangerine is the latest in a line of deals for the Nottingham-based firm, whose scented products are designed to evoke a sense of childhood nostalgia.

Tangerine owns retro and traditional brands including DipDab, Sherbet Fountain, Fruit Salad, Blackjack, Henry Goode and Princess Mallows.

RetroScents has previously signed a series of licensing deals with Disney, Columbia Pictures and Universal Studios to produce air-fresheners based on characters from Star Wars: The Force Awakens movie, the Angry Birds film, Minions, and Finding Nemo sequel Finding Dory. It has also worked with Hong Kong brand Emoji.

RetroScents sales director Gary Digva said: “Tangerine and Retroscents is a perfect match that will help retailers offer a taste of childhood to an adult market. Tangerine’s brands will evoke a dose of nostalgia to our range of air-freshener products, while offering consumers something truly unique for their car-care needs.”

He said that recent deals with candy Crush and Butterkist saw sales soar by 40% and he believed the partnership with Tangerine would prove equally popular.

He added: “Tangerine owns some truly iconic brands and we look forward to bringing that wonderful aroma to cars across the UK and helping the company expand their business even further.”

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Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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