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product news: RetroScents aims to rekindle sweet memories

John Wood ·

RetroScents, the manufacturer of in-car air fresheners and fragranced accessories, is aiming to rekindle sweet memories after signing a licensing deal Tangerine, the supplier and manufacturer of sugar confectionery and branded popcorn.

The agreement with Tangerine is the latest in a line of deals for the Nottingham-based firm, whose scented products are designed to evoke a sense of childhood nostalgia.

Tangerine owns retro and traditional brands including DipDab, Sherbet Fountain, Fruit Salad, Blackjack, Henry Goode and Princess Mallows.

RetroScents has previously signed a series of licensing deals with Disney, Columbia Pictures and Universal Studios to produce air-fresheners based on characters from Star Wars: The Force Awakens movie, the Angry Birds film, Minions, and Finding Nemo sequel Finding Dory. It has also worked with Hong Kong brand Emoji.

RetroScents sales director Gary Digva said: “Tangerine and Retroscents is a perfect match that will help retailers offer a taste of childhood to an adult market. Tangerine’s brands will evoke a dose of nostalgia to our range of air-freshener products, while offering consumers something truly unique for their car-care needs.”

He said that recent deals with candy Crush and Butterkist saw sales soar by 40% and he believed the partnership with Tangerine would prove equally popular.

He added: “Tangerine owns some truly iconic brands and we look forward to bringing that wonderful aroma to cars across the UK and helping the company expand their business even further.”

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East132.7461.80137.06126.04
East Midlands131.9880.90137.50125.32
London132.62139.31126.61
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
Scotland131.9664.90136.81125.08
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
Wales131.3668.20132.82124.33
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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