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Volvic targets 'New Year, new you' consumers
Published:  13 December, 2017

Volvic has expanded its range of Touch Of Fruit sugar-free flavours with the launch of Summer Fruit Sugar Free in 50cl and 1.5ltr formats both of which are available now. In addition, a special-edition Watermelon Sugar Free will hit shelves in a 50cl format in late January.

The launches will be backed by a heavyweight marketing campaign from January, centred around health and the 'New Year, new you' mindset that many consumers embrace after Christmas.

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Weekly retail fuel prices: 2 September 2019
RegionDieselLPGSuper ULUL
East Midlands132.1271.23141.73128.82
North East130.66140.60128.17
North West131.39140.18128.47
Northern Ireland129.03134.10126.35
South East132.7358.90141.28129.68
South West131.9563.90140.12128.70
West Midlands131.6066.90140.32129.05
Yorkshire & Humber131.2384.90140.57128.52

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