Forecourt Trader - 30 years at the heart of the fuel retailing community
Volvic targets 'New Year, new you' consumers
Published:  13 December, 2017

Volvic has expanded its range of Touch Of Fruit sugar-free flavours with the launch of Summer Fruit Sugar Free in 50cl and 1.5ltr formats both of which are available now. In addition, a special-edition Watermelon Sugar Free will hit shelves in a 50cl format in late January.

The launches will be backed by a heavyweight marketing campaign from January, centred around health and the 'New Year, new you' mindset that many consumers embrace after Christmas.

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Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East Midlands136.60139.38129.02
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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