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product news: Yazoo introduces one litre PMP

John Wood ·

Milk drink brand Yazoo has launched a price-marked version of its 1 litre bottle.

Supported with in-depot advertising, the brand plans to shake-up sales, and encourage retailers to stock up on its latest offering to re-vamp their chiller ahead of the New Year.

The permanent line is now available to wholesalers and independent retailers, in Yazoo’s core flavours: chocolate, banana and strawberry.

Richard Duplock, Yazoo marketing manager at FrieslandCampina, said: “More than ever, shoppers are looking for value for money. We already have PMP offerings in our on-the-go size, and have seen just how popular they are. Strategically it made perfect sense to launch a PMP version of our 1 litre bottle, and we are confident it will help retailers to boost sales and continue to win customers’ trust.”


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Weekly retail fuel prices: 12 August 2019
RegionDieselLPGSuper ULUL
East Midlands132.3882.90140.96129.04
North East131.01141.52128.85
North West131.7261.90139.66128.96
Northern Ireland129.24135.57126.71
South East132.9759.90141.37129.82
South West132.33140.93128.95
West Midlands132.06141.78129.37
Yorkshire & Humber131.4669.57142.64128.74

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