Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Yazoo introduces one litre PMP

John Wood ·

Milk drink brand Yazoo has launched a price-marked version of its 1 litre bottle.

Supported with in-depot advertising, the brand plans to shake-up sales, and encourage retailers to stock up on its latest offering to re-vamp their chiller ahead of the New Year.

The permanent line is now available to wholesalers and independent retailers, in Yazoo’s core flavours: chocolate, banana and strawberry.

Richard Duplock, Yazoo marketing manager at FrieslandCampina, said: “More than ever, shoppers are looking for value for money. We already have PMP offerings in our on-the-go size, and have seen just how popular they are. Strategically it made perfect sense to launch a PMP version of our 1 litre bottle, and we are confident it will help retailers to boost sales and continue to win customers’ trust.”

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 12 August 2019
RegionDieselLPGSuper ULUL
East132.7964.90140.57129.31
East Midlands132.3882.90140.96129.04
London132.00142.39129.64
North East131.01141.52128.85
North West131.7261.90139.66128.96
Northern Ireland129.24135.57126.71
Scotland132.0552.70140.43129.27
South East132.9759.90141.37129.82
South West132.33140.93128.95
Wales131.33136.85128.40
West Midlands132.06141.78129.37
Yorkshire & Humber131.4669.57142.64128.74

Most read

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?