Forecourt Trader - 30 years at the heart of the fuel retailing community

Baked Beanz get backing

02 October, 2006
Page 76 
Heinz is investing 5m in its iconic Baked Beanz brand. A new TV campaign sees the return of the talking Supreme Bean character, who will be reminding consumers about the great taste of the nation's favourite baked beans. Tins also have a new metallic label to ensure they stand out on shelf.

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