Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Pringles runs on-pack promotion

John Wood ·

Pringles is aiming to drive sales in early 2018 with an on-pack promotion offering shoppers the chance to “Take a Bite and Win a Flight” to one of hundreds of European destinations. 

A simple competition process will be communicated across the full range of Pringles, including Tortilla, 40g cans and stand-out POS, telling shoppers to “snap and share” a photo of them eating the chips for the chance to win.

Kellogg’s impulse sales lead, Simon Smith, commented: “People start to think of their summer holidays as soon as January hits so this promotion will be a great way to grab shoppers’ attention.

“Visibility is key for Pringles sales so the visuals on-pack and eye-catching displays will be essential for retailers looking to take advantage.

“We have a big range of POS and plenty of tips to help retailers sell the promotional cans in store - all available on our customer advice site”

The promotion will run until the end of April.


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Weekly retail fuel prices: 16 September 2019
RegionDieselLPGSuper ULUL
East Midlands131.7067.90141.05127.78
North East130.27143.10126.88
North West131.0561.90140.46127.66
Northern Ireland128.98134.61125.56
South East132.3555.20140.48128.43
South West131.4959.90138.93127.63
West Midlands131.2068.90139.66127.86
Yorkshire & Humber130.9084.90142.07127.66

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