Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Pringles runs on-pack promotion

John Wood ·

Pringles is aiming to drive sales in early 2018 with an on-pack promotion offering shoppers the chance to “Take a Bite and Win a Flight” to one of hundreds of European destinations. 

A simple competition process will be communicated across the full range of Pringles, including Tortilla, 40g cans and stand-out POS, telling shoppers to “snap and share” a photo of them eating the chips for the chance to win.

Kellogg’s impulse sales lead, Simon Smith, commented: “People start to think of their summer holidays as soon as January hits so this promotion will be a great way to grab shoppers’ attention.

“Visibility is key for Pringles sales so the visuals on-pack and eye-catching displays will be essential for retailers looking to take advantage.

“We have a big range of POS and plenty of tips to help retailers sell the promotional cans in store - all available on our customer advice site”

The promotion will run until the end of April.


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Weekly retail fuel prices: 15 October 2018
RegionDieselLPGSuper ULUL
East Midlands136.69142.73131.36
North East136.1967.90145.04130.96
North West136.57142.32130.88
Northern Ireland135.50139.57130.71
South East137.4657.70143.03132.35
South West136.76141.73131.99
West Midlands136.16141.67131.24
Yorkshire & Humber135.8963.90142.13130.81

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