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product news: Pringles runs on-pack promotion

John Wood ·

Pringles is aiming to drive sales in early 2018 with an on-pack promotion offering shoppers the chance to “Take a Bite and Win a Flight” to one of hundreds of European destinations. 

A simple competition process will be communicated across the full range of Pringles, including Tortilla, 40g cans and stand-out POS, telling shoppers to “snap and share” a photo of them eating the chips for the chance to win.

Kellogg’s impulse sales lead, Simon Smith, commented: “People start to think of their summer holidays as soon as January hits so this promotion will be a great way to grab shoppers’ attention.

“Visibility is key for Pringles sales so the visuals on-pack and eye-catching displays will be essential for retailers looking to take advantage.

“We have a big range of POS and plenty of tips to help retailers sell the promotional cans in store - all available on our customer advice site KelloggsVantage.com.”

The promotion will run until the end of April.

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Weekly retail fuel prices: 11 March 2019
RegionDieselLPGSuper ULUL
East130.5857.70131.02121.25
East Midlands130.10132.90120.67
London130.7058.90132.45121.26
North East129.08134.29119.18
North West129.62132.39119.92
Northern Ireland128.35125.75119.27
Scotland130.17130.45120.18
South East130.8571.90133.04121.53
South West130.29132.15121.01
Wales129.28127.89119.64
West Midlands129.9664.90133.23120.58
Yorkshire & Humber129.42131.73119.63

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