Forecourt Trader - 30 years at the heart of the fuel retailing community
UB snack revamp
Published:  02 October, 2006

Healthier versions of Nik Naks and Wheat Crunchies have been introduced by UBUK as part of a 1m investment to drive impulse sales.

The two brands were acquired by UBUK in February following the demise of Golden Wonder.

They now have 50% less saturated fat, 30% less sodium and no artificial sweeteners.

Known for its strong flavour portfolio and quirky brand positioning, Nik Naks is said to worth 15m. The reformulated range includes old favourites nice 'n' spicy, rib 'n' saucy, cream 'n' cheesy and scampi 'n' lemon.

Wheat Crunchies, meanwhile, is said to have value sales worth 11m, with flavours including crispy bacon, spicy tomato, and big cheese.

Both ranges are available in 34g and 50g packs, as well as multi-packs.

0800 138 0813




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RegionDieselLPGSuper ULUL
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