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product news: Pot Pasta adds new flavour

John Wood ·

Pot Pasta is introducing Tomatoey Mozzarella, which features the tastes of popular Italian flavours such as mozzarella cheese and sustainably sourced tomatoes. 

The launch is being supported by a media campaign that will reach 88% of target audience through 75 million Social Media impressions including a bespoke snapchat lense, 40 million OOH impressions, proximity mobile alerts around target stores, and the brand’s largest ever sampling campaign.

Monique Rossi, marketing manager for foods at Unilever UK & Ireland, said: “Currently Snacking is one of the fastest growing categories, so what a fantastic opportunity to launch a delicious new taste of Italy to expand the already multi-million pound Pot Pasta range.

“Delighting consumers with more alternative options from a trusted brand and delivering growth for the category through trade up, Pot Pasta will continue to be a fundamental part of our mix.”

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Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East130.8557.70132.89121.68
East Midlands130.41132.10120.99
London130.92134.14121.81
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
Scotland130.47133.90120.76
South East131.14134.22122.06
South West130.59131.37121.41
Wales129.62127.41119.99
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

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