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product news: Pot Pasta adds new flavour

John Wood ·

Pot Pasta is introducing Tomatoey Mozzarella, which features the tastes of popular Italian flavours such as mozzarella cheese and sustainably sourced tomatoes. 

The launch is being supported by a media campaign that will reach 88% of target audience through 75 million Social Media impressions including a bespoke snapchat lense, 40 million OOH impressions, proximity mobile alerts around target stores, and the brand’s largest ever sampling campaign.

Monique Rossi, marketing manager for foods at Unilever UK & Ireland, said: “Currently Snacking is one of the fastest growing categories, so what a fantastic opportunity to launch a delicious new taste of Italy to expand the already multi-million pound Pot Pasta range.

“Delighting consumers with more alternative options from a trusted brand and delivering growth for the category through trade up, Pot Pasta will continue to be a fundamental part of our mix.”

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Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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