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product news: ShelfHelp.co.uk introduces members' area

John Wood ·

ShelfHelp.co.uk, the category advice service from P&G, has launched a new members area to help retailers boost sales across laundry, homecare and babycare, as well as beauty and grooming.

Retailers who sign up to the free members area will have to the latest ShelfHelp planograms, case studies and category insights, as well as content to use on their social media feeds.

To celebrate the launch, retailers who sign up to the platform will also have the chance to enter a competition to win an iPod Pro, to help them access the ShelfHelp.co.uk site while in-store.

Sandeep Hegde, director for convenience, wholesale & club channel, P&G, said: “The convenience sector is a major focus for us and ShelfHelp.co.uk has already helped retailers boost category profits by over 60%. The tips and advice on the site are built from research with hundreds of shoppers each year, and the planograms are designed to simplify the in-store mission for customers, whilst maximising category sales.

“The new members area will offer even further insight, as well as exclusive access to up-to-date planograms and ready to use social media content. Content will be updated regularly, including seasonal tips and advice, helping convenience stores increase sales all-year round.”

Justin Whittaker from MJ’s Premier Store in Royton, said: “ShelfHelp.co.uk has been an invaluable free resource since it launched and has contributed to increasing sales across laundry and homecare in my store. It’s full of useful tips that can be easily applied in-store. The greatest thing for me is I can ask my staff to access the planograms online so they can correctly restock the shelves without my help. Joining ShelfHelp is a no brainer for retailers.”

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    wholesale
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