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product news: Lucozade Sport unveils on-pack promotion
Published:  20 April, 2018

Lucozade Sport has unveiled an on-pack competition aiming to drive additional sales for retailers this summer.

Available on all major SKUs from the 23 April, the limited-edition packs offer consumers the chance to win 20,000 prizes from Fitbits to holidays for two.

The on-pack activity will be supported by a £5m ‘Made to Move’ campaign to inspire consumers to be more active over the summer.

Fronted by Lucozade Sport brand ambassadors Anthony Joshua and Harry Kane, a combination of TV, proximity, digital and social activity will show the nation that no-one ever moved forwards standing still.

The campaign will culminate at point of purchase with bespoke ‘Made to Move’ POS, developed to maximise the opportunity in-store and encourage purchase of the special packs.

Lucy Grogut, Lucozade Sport brand director at Lucozade Ribena Suntory, commented: “With the biggest event in the football calendar just around the corner, our new limited-edition packs will allow retailers to capitalise on the increased interest in sports drinks this summer.

“We know Lucozade Sport sales spike by up to 12% during sporting tournaments, so this presents a huge opportunity for our customers. We’ve got 20,000 prizes up for grabs – that’s 100 per day – so we know shoppers are going to be incentivised to pick up even more Lucozade Sport this summer season.”

The on-pack competition runs until October, with the latest phase of Lucozade Sport’s ‘Made to Move’ ATL campaign kicking off on the 4 June.




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Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East135.9360.77140.55130.16
East Midlands135.28141.26129.82
London135.21142.69130.48
North East134.06140.71129.20
North West134.87139.96129.27
Northern Ireland131.95135.90127.71
Scotland135.09139.31129.71
South East135.9463.57142.34130.70
South West135.01139.53129.65
Wales134.52138.23128.74
West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

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