Forecourt Trader - 30 years at the heart of the fuel retailing community
product news: Lucozade Sport unveils on-pack promotion
Published:  20 April, 2018

Lucozade Sport has unveiled an on-pack competition aiming to drive additional sales for retailers this summer.

Available on all major SKUs from the 23 April, the limited-edition packs offer consumers the chance to win 20,000 prizes from Fitbits to holidays for two.

The on-pack activity will be supported by a £5m ‘Made to Move’ campaign to inspire consumers to be more active over the summer.

Fronted by Lucozade Sport brand ambassadors Anthony Joshua and Harry Kane, a combination of TV, proximity, digital and social activity will show the nation that no-one ever moved forwards standing still.

The campaign will culminate at point of purchase with bespoke ‘Made to Move’ POS, developed to maximise the opportunity in-store and encourage purchase of the special packs.

Lucy Grogut, Lucozade Sport brand director at Lucozade Ribena Suntory, commented: “With the biggest event in the football calendar just around the corner, our new limited-edition packs will allow retailers to capitalise on the increased interest in sports drinks this summer.

“We know Lucozade Sport sales spike by up to 12% during sporting tournaments, so this presents a huge opportunity for our customers. We’ve got 20,000 prizes up for grabs – that’s 100 per day – so we know shoppers are going to be incentivised to pick up even more Lucozade Sport this summer season.”

The on-pack competition runs until October, with the latest phase of Lucozade Sport’s ‘Made to Move’ ATL campaign kicking off on the 4 June.




My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 2 December 2019
RegionDieselLPGSuper ULUL
East130.4464.90137.85126.18
East Midlands129.9982.90139.43126.05
London130.54139.65126.88
North East128.54136.77124.41
North West129.2561.90138.14125.60
Northern Ireland127.29130.90123.52
Scotland129.94136.84125.21
South East131.0865.90138.76126.97
South West129.90137.19125.67
Wales129.05134.76124.63
West Midlands129.85138.70125.98
Yorkshire & Humber129.2763.90138.21125.38

Most read

Following a deal agreed with Harvest Energy, do you think it will be good to see the Total brand returning to UK forecourts?

Digital Edition