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product news: Wagon Wheels roll into teacakes

John Wood ·

Burtonís Biscuit Co is introducing a new product from one of the UKís best known biscuit brands, with the launch of Wagon Wheels Teacakes.

The new product incorporates Wagon Wheels taste and texture, but in a mallow teacake with a jammie centre, targeting the smaller, less filling Wagon Wheels at new eating occasions such as an afternoon snack or a little pick me up.

ďWeíre introducing a modern twist to a traditional teacake, targeting value conscious consumers looking for a great-tasting, but slightly less filling treat thatís ideal for sharing with friends and family,Ē said Mandy Bobrowski, Burtonís Biscuit Co UK and Ireland marketing director.

Wagon Wheels Teacakes (120g; RRP 70p) feature a new pack design and comprise eight teacakes per pack, in outers of 14.


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Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East Midlands135.28141.26129.82
North East134.06140.71129.20
North West134.87139.96129.27
Northern Ireland131.95135.90127.71
South East135.9463.57142.34130.70
South West135.01139.53129.65
West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

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