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product news: Imperial Tobacco adds Gold Leaf Ice Pack

John Wood ·

Imperial Tobacco has unveiled the Gold Leaf Ice Pack, which is arriving in the independent channel from 1 July.

Ice Pack takes its inspiration from the success of the current Gold Leaf 30g Handy Pack, but features mentholated tips – which Imperial claims is a first for the category.

The Ice Pack comprises:

• 30g pouch of Gold Leaf rolling tobacco;

• 2 x 40 Rizla Regular Green cigarette papers; and

• 72 Rizla ultra slim menthol filter tips.

Brand manager Jamie-Burns Smith commented: “Gold Leaf’s rise has been momentous. Since its launch in 2007 it’s become Imperial’s largest RYO brand and the UK’s bestselling economy RYO, with a current overall sector share of 18%.

The unique composition of Ice Pack – with its bundled menthol filter tips – demonstrates the brand’s continued commitment to innovation, ensuring we meet the needs of modern adult smokers. We’re confident our retailers will agree.”

The RRP of Gold Leaf Ice Pack is £11.00, the same price as a standard Gold Leaf 30g Handy Pack.

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Weekly retail fuel prices: 2 December 2019
RegionDieselLPGSuper ULUL
East130.4464.90137.85126.18
East Midlands129.9982.90139.43126.05
London130.54139.65126.88
North East128.54136.77124.41
North West129.2561.90138.14125.60
Northern Ireland127.29130.90123.52
Scotland129.94136.84125.21
South East131.0865.90138.76126.97
South West129.90137.19125.67
Wales129.05134.76124.63
West Midlands129.85138.70125.98
Yorkshire & Humber129.2763.90138.21125.38

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