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Product news: Marketing boost for Cheestrings and Yollies

Merril Boulton ·

Kerry Foods is returning to screens with a £500k-plus marketing campaign across its Cheestrings and Yollies brands. The new campaign aims to drive further awareness of last year’s repositioning of Snack Mix under the Cheestrings brand. The snack will feature its first standalone TV creative from the 25th June for three weeks.

After the March TV burst, which drove sales +28% for the brand, according to Steph Scott, assistant brand manager at Kerry Foods, Yollies has returned and she says is once again the star of the show. creating fun with the iconic characters and no-fuss format in a "visually stunning campaign". The brand will reach consumers via TV, cinema and digital, with the campaign running until the end of August.

“With snacking a big focus for Kerry Foods, now and in the future, we want to continue to drive momentum on the Cheestrings brand with an additional burst of TV dedicated solely to our latest NPD," Parents struggle to find an after school snacking solution which will keep their kids fuelled and entertained until dinner. Snack Mix does just this, providing a 3 in 1 savoury, dairy and treat solution in just one pack.

“We are also confident that our continued investment in Yollies will drive awareness and sales growth for the brand and for the category. With parents becoming more conscious about what their kids eat, we have a fun brand that is the solution. Yollies is a great source of calcium, vitamin D and fibre, making it a hit with both kids and parents alike.”

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East Midlands131.9880.90137.50125.32
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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