Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Supermix returns to TV

John Wood ·

Haribo Supermix is back on TV for nine weeks as part of a £1.3m investment.

The new advert features a juxtaposition between a hard, cool rock band who, on opening a pack of Supermix, reveal their softer, more childlike side.

Hayley Nixon, marketing manager at Haribo UK, commented: “Supermix is packed with soft eating experiences which we have enhanced with a new mix. This has been brought to life perfectly though our new TV creative and our use of characters – an unlikely group of softies who capture the soft side of Supermix.

“Creating a strong contrast between the hard exterior, which is typically portrayed by a rock band, and the softer feelings that Supermix evokes has resulted in a fun yet familiar concept.”

01977 600266

www.Haribo.co.uk

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Weekly retail fuel prices: 14 October 2019
RegionDieselLPGSuper ULUL
East132.12139.79127.55
East Midlands131.62139.76127.57
London131.82140.67128.38
North East131.03141.66126.72
North West131.3657.70141.67127.65
Northern Ireland129.55131.90125.63
Scotland132.15138.51127.55
South East132.5757.90140.14128.33
South West131.8867.90138.74127.41
Wales131.2464.90135.72126.82
West Midlands131.33140.68127.66
Yorkshire & Humber131.0784.90140.64127.33

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