Forecourt Trader - 30 years at the heart of the fuel retailing community
product news: Boost adds protein variant
Published:  27 July, 2018

Cadbury is adding a variant to its Boost brand, Boost + Protein, which contains 12 grams of protein – four times more protein and 32% less sugar than standard Boost bar.

The Boost brand including Boost + Protein will also be supported by a £1m campaign that includes OOH, sampling, PR, digital and social media activity.

Retailers will be able to maximise the opportunity with a range of on- and off-shelf POS available. Boost + Protein is also included in Cadbury’s biggest ever on-pack promotion promo Match and Win at launch.

Richard Weisinger, senior brand manager for Cadbury singles, commented: “As the nation’s favourite chocolate brand, consumers know and expect great tasting bars from us and we know 83% of consumers interested in protein are not prepared to sacrifice on taste. We’ve crafted this bar over time to ensure that we can meet the consumer need for protein while still delivering a great taste and hunger satisfaction of standard Boost bar.

“Our recipe had fantastic results in consumer taste tests versus competitors, with liking scores on par with standard Boost. With this strong consumer feedback, we believe this offer can attract consumers who want the best of both worlds – extra Protein and taste.”




My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 4 November 2019
RegionDieselLPGSuper ULUL
East130.9367.90138.13126.75
East Midlands130.73139.73126.64
London130.73139.60127.04
North East129.5562.90137.10125.31
North West129.9963.90138.40126.48
Northern Ireland128.05133.57124.33
Scotland130.6059.30137.24126.23
South East131.4566.90139.66127.42
South West130.7674.90137.94126.68
Wales129.84136.06125.42
West Midlands130.4059.90137.63126.57
Yorkshire & Humber130.02139.47126.29

Most read

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?

Digital Edition