Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Pom Bear returns to TV

John Wood ·

Pom Bear is returning to TV screens with the Bare Bear Snack campaign.

The 20-second advert, which airs during August and early September, will remind audiences that Pom-Bear is free from gluten, artificial flavours, and artificial colours – in fact, they are completely naked.

With over 15% of the UK avoiding gluten, Pom-Bear is aiming to tap into this market.

The advert is part of a £1.7m TV and digital campaign, which will reach households across the UK. This year marks the third consecutive year that Pom-Bear will appear on our TV screens.

Vijay Bhardwaj, head of marketing at KP Snacks, said: “We’re delighted to see the Bare Bear Snack return to television following last year’s successful campaign. Pom-Bear is the perfect free-from snack to help retailers to boost their sales among families during the summer season.”

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East132.7461.80137.06126.04
East Midlands131.9880.90137.50125.32
London132.62139.31126.61
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
Scotland131.9664.90136.81125.08
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
Wales131.3668.20132.82124.33
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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