Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: PG tips adds PMPs to The Tasty Decaf range

John Wood ·

PG tips is adding two new price-marked packs to The Tasty Decaf range.

PG tips developed The Tasty Decaf to bring taste back to decaf tea, in direct response to consumer feedback. Decaffeination can often result in a weak and unsatisfying cuppa. PG tips The Tasty Decaf uses a natural flavour inspired by the PG tips tea gardens in Kericho, Kenya, and has been designed to provide consumers with a rich, rounded taste, allowing them to enjoy a regular cup of PG tips without the caffeine.

Jeannie Richardson, PG tips brand manager at Unilever, commented: “We know consumers are always looking for cost-effective ways to shop, but don’t want to compromise on the quality of their purchases. Nearly half of shoppers are more likely to buy a price-marked pack as they feel as though they are being charged the right amount, which in turn helps retailers to build a sense of confidence and trust among their customers.

“PG tips is driving penetration of decaf into the category, and we’re giving retailers the opportunity to capitalise on this through our new price-marked packs offering.”

PG Tips The Tasty Decaf is available in 35s PMP (RRP £1.69) or 70s PMP (RRP £2.65).


My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 14 October 2019
RegionDieselLPGSuper ULUL
East Midlands131.62139.76127.57
North East131.03141.66126.72
North West131.3657.70141.67127.65
Northern Ireland129.55131.90125.63
South East132.5757.90140.14128.33
South West131.8867.90138.74127.41
West Midlands131.33140.68127.66
Yorkshire & Humber131.0784.90140.64127.33

Most read

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?

Digital Edition