Forecourt Trader - 30 years at the heart of the fuel retailing community
product news: Mondelez launches biscuit range
Published:  10 August, 2018

Mondelz International is using two of its biggest brands to boost its latest launch, Joyfills.

Joyfills are biscuits with a creamy filling, and the range will launch with four variants:

• Joyfills Oreo – sweet crispy wheat pillows with cocoa and vanilla soft filling;

• Joyfills Oreo Choco Caramel Creme – sweet crispy wheat pillows with cocoa and caramel soft filling;

• Joyfills Cadbury Milk Chocolate Creme – sweet crispy wheat pillows with a milk chocolate soft filling; and

• Joyfills Cadbury Choco Cookie Creme – sweet crispy wheat and cookie pillows with a milk chocolate soft filling.

Carly Sharpe, Joyfills brand manager, commented: “We’re so excited to bring something truly innovative to the biscuit market, designed specifically to meet consumer needs. Testing has shown that consumers have a high purchase intent through our strong product offering and pack design5, so we believe that this will be a real opportunity for retailers to drive incremental biscuit sales for the afternoon, on-the go and evening treating opportunity.

“We’ve got a strong multi-channel campaign to support the range in its first year, with the first burst kicking off from the end of August to the end of October, so retailers should stock up now to make the most of heightened consumer awareness.”




  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East133.73138.71126.93
East Midlands132.86137.09126.21
London133.50140.13127.73
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
Scotland132.76140.06126.01
South East133.78139.62127.48
South West133.17138.78126.51
Wales132.4055.70133.90125.75
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

Most read

Following the response by Sainsbury's and Asda to the CMA's damning provisional findings on their proposed merger, do you agree with the PRA's assessment that their proposed solutions to the concerns could result in hundreds of forecourt closures?