Forecourt Trader - 30 years at the heart of the fuel retailing community

Maynards new gem

01 April, 2005
Page 57 
Cadbury Trebor Bassett is widening the scope of its Maynards portfolio with the introduction of two new products.
Sports Mixture and Lion Midget Gems are to be brought under the Maynards masterbrand in a move that is expected to introduce many new consumers to the confectionery brand.In addition both brands will also see the traditional black liquorice flavour gum changed to a blackcurrant flavoured sweet. The change of flavour is the result of consumer research which has indicated that liquorice can exclude some consumers.An impactful pack redesign will accompany the launch and includes the Maynards branding, while retaining the familiar Sports Mixture and Midget Gems logos.The activity will be supported by direct mail and a regional poster campaign, and will also benefit from a major 3m TV advertising campaign promoting the Maynards masterbrand. Maynards Sports Mixture and Midget Gems are available now in 215g bags with a rrp of 1.25.0870 191 7343



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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