Forecourt Trader - 30 years at the heart of the fuel retailing community

Cracking soft drinks

08 January, 2007
Page 50 
New drinks company, Cracker, has launched a natural juice drink which aims to revolutionise the ambient juice market,
Produced in the Ukraine, using locally-grown fruit, two variations of the drink - also called Cracker - have been developed: Thick & Smooth and Freshly Mashed. Thick & Smooth is pureed fresh fruit mixed with water, available in four flavours: peach; plum; and apple, pear, strawberry & peach with a rrp of 1.99 for a 1ltr carton; and tomato, sweet pepper and carrot at 1.49. Freshly Mashed is a light juice available in three flavours: apple & raspberry; apple, strawberry & cranberry; and red & blackcurrant, also with a rrp of 1.49 per litre. The launch is backed by a 2m spend, with the emphasis on sampling.Cracker has also teamed up with Professor David Bellamy, who is involved with the tree appeal 'Fruit Trees for Life' project, and will donate 10% of the company's profits to the appeal.01189 001292

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East Midlands131.9880.90137.50125.32
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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