Forecourt Trader - 30 years at the heart of the fuel retailing community

'Moo' ads for Skinny Cow

08 January, 2007
Page 50 
Low-fat ice cream brand The Skinny Cow, made by Richmond, is back on TV this month with a 1.5m campaign that aims to capitalise on demand for healthy products in the new year.
Ads will be shown during programmes relevant to the target audience of 16- to 34-year-old women.The Skinny Cow is the number one brand in the healthy ice cream category with a market share of 19.7%, worth £9.1m, according to AC Nielsen.01677 423397

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