Forecourt Trader - 30 years at the heart of the fuel retailing community

Coke is it in 2007

08 January, 2007
Page 50 
Coca-Cola's plans for early 2007 include new TV advertising for Diet Coke and the return of the popular 'buy a player' on-pack promotion, as part of its ongoing Football League sponsorship.
Kicking off this month, the new promotion gives fans the chance to win a share of a 10m transfer fund for their club plus 10,000 for themselves.Meanwhile, the Diet Coke break returns with a new ad starring a new hunk, screened from January 22 as part of a heavyweight campaign including TV, cinema, billboards and print. The brand, which is being re-positioned as "unashamedly female" following the launch of 'bloke Coke' Zero, will also sponsor ITV2s WAGs Boutique programme, featuring footballers' wives and girlfriends. Meanwhile new citrus zest will replace the lemon and lime flavour.CCE has also announced activity for its Powerade brand, with new packaging being unveiled in March and a 'try me free promotion' on 2.5 million packs. 08457 227 222



  • Weekly
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    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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