Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Aunt Bessie's introduces hot desserts

John Wood ·

Aunt Bessie’s is introducing a more premium frozen hot dessert solution, catering for what it perceives as a gap in the market: indulgent treats designed for larger gatherings.

The ‘Melt in the Middle’ desserts are available inform mid-October in Belgian Chocolate Chip and Salted Caramel.

Hannah Haas, marketing director at Aunt Bessie’s, commented: “Shoppers have demanded a new, exciting take on the frozen hot desserts category, and this is supported by research that shows that they are willing to pay a higher price for a premium option in the category.

 “By innovating within frozen desserts and offering a stand-out product with a premium feel, we hope to help our retail partners capitalise on the increased opportunity over the coming months.”

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Weekly retail fuel prices: 4 November 2019
RegionDieselLPGSuper ULUL
East130.9367.90138.13126.75
East Midlands130.73139.73126.64
London130.73139.60127.04
North East129.5562.90137.10125.31
North West129.9963.90138.40126.48
Northern Ireland128.05133.57124.33
Scotland130.6059.30137.24126.23
South East131.4566.90139.66127.42
South West130.7674.90137.94126.68
Wales129.84136.06125.42
West Midlands130.4059.90137.63126.57
Yorkshire & Humber130.02139.47126.29

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