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product news: Britvic adds to Drench range

John Wood ·

Britvic is launching a new citrus addition to its Drench range, with a Mandarin & Lemon flavour.

The new product will be available from the 9 November.

Trystan Farnworth, commercial director, convenience and impulse at Britvic: “As consumers lead increasingly busier lifestyles, the food-on-the-go occasion continues to grow, and this latest Drench juice drink launch is the ideal accompaniment to any snack or meal deal. The Mandarin & Lemon addition provides consumers with a healthier solution whether they’re at work, on the school run or looking for that afternoon pick me up.”

The Drench Mandarin & Lemon flavoured juice drink will have an MRSP of £1.39 and will be available in 500ml bottles. There will also be a channel exclusive in the form of a 12-pack of £1 PMPs as well as a 2 for £1.70 option.

The launch will be supported with PR, shopper marketing and national consumer sampling. The sampling will entail a ‘Win Your Lunch’ game, accessed by scanning a QR code displayed on POS via a consumer’s mobile device.

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Weekly retail fuel prices: 18 November 2019
RegionDieselLPGSuper ULUL
East131.0157.70138.30126.81
East Midlands130.59139.47126.61
London131.00140.06127.56
North East129.23139.06125.25
North West129.8364.92138.07126.36
Northern Ireland127.82133.40124.44
Scotland130.4852.70137.39126.25
South East131.4769.90139.42127.48
South West130.5064.90136.17126.41
Wales129.68135.94125.44
West Midlands130.33140.40126.46
Yorkshire & Humber129.8099.90138.58126.25

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