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Applegreen launches festive promotion

Merril Boulton ·

Applegreen has launched an innovative Christmas promotion in Eire and Northern Ireland, centred on its seasonal hot beverage cups.

The company is asking customers to post a selfie of them with the Christmas cup for a chance to win a €50/£50 gift card, always welcome at this time of the year! The cup is to a unique design developed by specialist bespoke cup printer CupPrint, and features a double-layered construction with laser-cut window cut-outs and spot-foiled stars to bring the design to life.

The promotion runs until December 3 and is being run through social media using the #ChristmasCup Challenge at https://www.facebook.com/goapplegreen/ https://twitter.com/goapplegreen and https://www.instagram.com/applegreen_plc/?hl=en

Terry Fox, general manager of CupPrint, thinks there is more than just tinsel and glitter to this strategy. He said: “It’s great to see creative use of 'to go' cups as they are a hugely valuable sales tool. Creating an eye-catching design for your Christmas cups and centreing a promotion round them is a great way of engaging with your customers, building brand loyalty and growing your business.”

The Applegreen winter-themed range of cups is made from reCUP-coated paperboard which is fully recyclable and is produced by CupPrint.

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 19 August 2019
RegionDieselLPGSuper ULUL
East132.5364.57140.16129.06
East Midlands132.1066.40141.37129.07
London131.85141.85129.52
North East130.85144.25128.58
North West131.60139.66128.82
Northern Ireland129.13134.50126.35
Scotland131.8363.30140.01129.04
South East132.8662.50141.62129.81
South West132.24138.89129.06
Wales131.09138.10128.06
West Midlands131.8660.90141.24128.98
Yorkshire & Humber131.40140.49128.65

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