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Tropicana juice gets fresh new look

01 April, 2005
Page 57 
Pepsico is relaunching its Tropicana juice as part of a 7.7m brand drive this year.
New packaging will feature across both impulse and take home products, backed by a 4.5m TV campaign. The impulse campaign starts this month, followed by a grocery campaign in May.To drive awareness and trial, Tropicana has also developed new point of sale for both single-serve and take-home packs. Rrp for an impulse bottle is 89p.The Tropicana brand is now worth 120m and is growing at a rate of 11% year on year. 0118 930 6666



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Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East130.8557.70132.89121.68
East Midlands130.41132.10120.99
London130.92134.14121.81
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
Scotland130.47133.90120.76
South East131.14134.22122.06
South West130.59131.37121.41
Wales129.62127.41119.99
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

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