Forecourt Trader - 30 years at the heart of the fuel retailing community

Tropicana juice gets fresh new look

01 April, 2005
Page 57 
Pepsico is relaunching its Tropicana juice as part of a 7.7m brand drive this year.
New packaging will feature across both impulse and take home products, backed by a 4.5m TV campaign. The impulse campaign starts this month, followed by a grocery campaign in May.To drive awareness and trial, Tropicana has also developed new point of sale for both single-serve and take-home packs. Rrp for an impulse bottle is 89p.The Tropicana brand is now worth 120m and is growing at a rate of 11% year on year. 0118 930 6666



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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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