Forecourt Trader - 30 years at the heart of the fuel retailing community
Spotlight on Maoam
Published:  01 February, 2007

A high-profile advertising and online campaign aims to keep Haribo's Maoam brand in the spotlight in 2007. TV advertising, which breaks this month and runs into March before a second stint in June, is expected to reach an estimated 22 million consumers across a range of channels - while complying with new Ofcom regulations which restrict advertising to under-16s.

New 30-second ads will continue the 'Go mad for Maoam' campaign while on-line activity later in the year will include competitions aimed at teenagers.

Maoam was the fastest-growing brand in the soft and chewy sector last year, with sales volumes up 23% while the sector as a whole saw a 2.3% decline, according to IRI figures.

01977 795909

  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 July 2019
RegionDieselLPGSuper ULUL
East Midlands
North East
North West
Northern Ireland
South East
South West
West Midlands
Yorkshire & Humber

Most read

As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?