Forecourt Trader - 30 years at the heart of the fuel retailing community
Spotlight on Maoam
Published:  01 February, 2007

A high-profile advertising and online campaign aims to keep Haribo's Maoam brand in the spotlight in 2007. TV advertising, which breaks this month and runs into March before a second stint in June, is expected to reach an estimated 22 million consumers across a range of channels - while complying with new Ofcom regulations which restrict advertising to under-16s.

New 30-second ads will continue the 'Go mad for Maoam' campaign while on-line activity later in the year will include competitions aimed at teenagers.

Maoam was the fastest-growing brand in the soft and chewy sector last year, with sales volumes up 23% while the sector as a whole saw a 2.3% decline, according to IRI figures.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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