Forecourt Trader - 30 years at the heart of the fuel retailing community

Rustling up TV ads

01 February, 2007
Page 50 
Kepak Convenience Foods is doubling its annual investment in the Rustlers range of microwaveable snacks.
A £4.5m development programme is planned for this year and is said to include highest-ever levels of TV support, with a new 30-second ad breaking this month. There will also be product launches, on-pack promotions and new point-of-sale and merchandising.Peter Fazal, sales director, says: "We will build on the success of the past 12 months, which saw brand penetration up 20% and almost half a million more consumers buying Rustlers hot snacks compared to the previous year." The current range has seven lines including the flame-grilled quarter pounder with cheese, the BBQ rib and the sausage & bacon breakfast bap, all of which can be heated and are ready to eat in 70 seconds.01772 688300



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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East132.7461.80137.06126.04
East Midlands131.9880.90137.50125.32
London132.62139.31126.61
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
Scotland131.9664.90136.81125.08
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
Wales131.3668.20132.82124.33
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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