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Rustling up TV ads

01 February, 2007
Page 50 
Kepak Convenience Foods is doubling its annual investment in the Rustlers range of microwaveable snacks.
A £4.5m development programme is planned for this year and is said to include highest-ever levels of TV support, with a new 30-second ad breaking this month. There will also be product launches, on-pack promotions and new point-of-sale and merchandising.Peter Fazal, sales director, says: "We will build on the success of the past 12 months, which saw brand penetration up 20% and almost half a million more consumers buying Rustlers hot snacks compared to the previous year." The current range has seven lines including the flame-grilled quarter pounder with cheese, the BBQ rib and the sausage & bacon breakfast bap, all of which can be heated and are ready to eat in 70 seconds.01772 688300

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Weekly retail fuel prices: 15 April 2019
RegionDieselLPGSuper ULUL
East Midlands131.9880.90137.50125.32
North East130.83137.71124.52
North West131.63135.44124.59
Northern Ireland129.55131.04123.66
South East132.9559.90138.51126.32
South West132.2957.90137.05125.42
West Midlands131.7971.90136.78125.40
Yorkshire & Humber131.32137.91124.87

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