Forecourt Trader - 30 years at the heart of the fuel retailing community

Zinger shots packaging given a New Year makeover

John Wood ·
Zinger shots range

James White Drinks’ range of 100% natural Zinger shots is starting the new year with a new look.

Aimed at drivers who need a natural boost and the on-the-go, Zingers provide a quick and easy wake-up shock and a natural healthy alternative to a coffee, tea or sugar and caffeine-loaded energy drinks.

The rebrand depicts the pick-me-up message with a prominent exclamation mark. Strong colours differentiate the four varieties: Organic Ginger; Extra Hot Ginger, Turmeric and Lime & Chilli.

Originally launched three years ago, Zingers have grown rapidly in popularity with wide distribution already in BP Connect.

“The new design brilliantly captures James White’s motto ‘Bold by Nature’. We use only high quality natural ingredients but use them boldly,” said Lawrence Mallinson, James White’s founder.

“We wanted the labels to convey both a sense of boldness in flavours and naturalness and quality of ingredients. Zingers are little drinks with a purpose, natural healthy wake-up and shake-up shots and this new category has definitely caught the imagination of our on-the-go, fast-moving modern world.”

Lawrence added: “The strong new colours help the Zingers to stand out and explain to new customers quickly what they are all about. Ginger always grabs the attention, the Extra Strong Ginger throwing down a challenge that certain customers cannot resist. The Turmeric has been our surprise success – its traditional medicinal benefits becoming increasingly well known. The Lime and Chilli will wake you with a start from however dozy you are feeling.”

Zingers are made with 100% natural ingredients and no preservatives, concentrates or artificial colours, with an RRP of £1.49 for a 7cl shot.

01473 890111

My Account

You are not logged in.
  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 4 November 2019
RegionDieselLPGSuper ULUL
East Midlands130.73139.73126.64
North East129.5562.90137.10125.31
North West129.9963.90138.40126.48
Northern Ireland128.05133.57124.33
South East131.4566.90139.66127.42
South West130.7674.90137.94126.68
West Midlands130.4059.90137.63126.57
Yorkshire & Humber130.02139.47126.29

Most read

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?

Digital Edition