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Britvic rolls out Robinsons Fruit Creations to c-stores

John Wood ·

This month Britvic is extending Robinsons Fruit Creations into the convenience and wholesale channels, following its launch in the grocery sector.

To celebrate and support the rollout, price-marked packs (PMPs) will be exclusively available at £1.99 per 1-litre bottle, supported by special trade offers to support the launch.

Trystan Farnworth, commercial director, convenience and impulse at Britvic, commented: “The launch of the price-marked packs comes at the perfect time as the range is back on TV until March, meaning the product is front of mind for shoppers.”

Robinsons Fruit Creations £1.99 PMPs will be available exclusively to convenience retailers across the 1L Orange & Mango and Peach & Raspberry flavours. Alongside this, the Robinsons core range also has a new price-mark deal of 2 for £2.50 within the channel running across the 900ml Apple & Blackcurrant, Orange & Pineapple, Tropical, Orange and Summer Fruits flavours.

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Weekly retail fuel prices: 4 November 2019
RegionDieselLPGSuper ULUL
East130.9367.90138.13126.75
East Midlands130.73139.73126.64
London130.73139.60127.04
North East129.5562.90137.10125.31
North West129.9963.90138.40126.48
Northern Ireland128.05133.57124.33
Scotland130.6059.30137.24126.23
South East131.4566.90139.66127.42
South West130.7674.90137.94126.68
Wales129.84136.06125.42
West Midlands130.4059.90137.63126.57
Yorkshire & Humber130.02139.47126.29

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