Forecourt Trader - 30 years at the heart of the fuel retailing community

Origins added to Magnum range

01 March, 2007
Page 60 
Unilever UK is adding two new variants to its Magnum range.
The new additions use authentic 'origins' ingredients to reinforce the brand's indulgence credentials while also tapping into the trend for premium products.Ecuador dark joins both the impulse and three-stick multipack line-ups. It features vanilla ice cream coated in thick Ecuadorian dark chocolate, with 63% cocoa content.Rrps are £1.20 and £2.49 respectively.Colombia Aroma consists of vanilla ice cream swirled with a coffee sauce, made with Colombian coffee beans, coated in chocolate that's studded with crunchy sugar pieces. It is only available in a multipack. The £88m Magnum brand wil be backed by a £6.5m spend during 2007.0845 6006612



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 October 2018
RegionDieselLPGSuper ULUL
East137.1471.90142.30132.11
East Midlands136.69142.73131.36
London136.9366.90143.19132.09
North East136.1967.90145.04130.96
North West136.57142.32130.88
Northern Ireland135.50139.57130.71
Scotland136.74140.36131.39
South East137.4657.70143.03132.35
South West136.76141.73131.99
Wales136.5779.90137.82131.35
West Midlands136.16141.67131.24
Yorkshire & Humber135.8963.90142.13130.81

Most read

Are you concerned about any potential negative impact of the 'mega' mergers between MFG and MRH; and Sainsbury's and Asda?

Calendar

See all events