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Unilever adds vegan option to Breyers range

John Wood ·

Unilever is expanding its Breyers range this month, following its launch in the UK last year, with a new dairy-free variant providing a low-calorie, vegan-friendly ice cream product.

The launch will be supported by a media investment of over £3m, including TV, social media and video on demand.

Breyers Dairy-Free Chocolate & Hazelnut is made with crunchy hazelnut pieces and has been developed in response to the number of people now following vegan and dairy-free diets.

Noel Clarke, Vice President for Refreshements at Unilever UK, commented: “We launched Breyers to rewrite the rules and create an ice cream that’s big on taste but low in calories. The lower-calorie segment is growing fast and Breyers has been a key factor in the category’s success – it’s one of Unilever’s most successful brand launches in ice cream in the last five years.

“To take it to the next level, we’re introducing a new vegan-friendly flavour to open up the brand to even more consumers who enjoy a dairy-free diet.”

In addition to a new dairy-free tub, Unilever is also introducing Breyers Mono Portions to the market featuring two of the brand’s most popular flavours, Salted Caramel Cake and Cookies & Cream, in a new 100ml format.

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Weekly retail fuel prices: 4 November 2019
RegionDieselLPGSuper ULUL
East130.9367.90138.13126.75
East Midlands130.73139.73126.64
London130.73139.60127.04
North East129.5562.90137.10125.31
North West129.9963.90138.40126.48
Northern Ireland128.05133.57124.33
Scotland130.6059.30137.24126.23
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South West130.7674.90137.94126.68
Wales129.84136.06125.42
West Midlands130.4059.90137.63126.57
Yorkshire & Humber130.02139.47126.29

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