Forecourt Trader - 30 years at the heart of the fuel retailing community
Barr Soft Drinks launches its new Irn-Bru advertising campaign
12 April, 2019

Barr Soft Drinks is investing £6m in its Irn-Bru flavoured carbonate brand, with a new campaign that will urge shoppers to ‘get some Irn in you’.

The national campaign will be spearheaded by two new adverts which break in April, with the Irn-Bru attitude and personality that the brand is famous for. The campaign will run across a number of media channels, including TV and digital channels targeting 16-34 year old carbonates consumers.

“Irn-Bru’s success has been built on the back of award-winning adverts that consumers love and this campaign will be no different. We’ll be encouraging people to have the metal and confidence to go about their lives with a bit more attitude and to live life as they want to, by getting some Irn in them,” said Adrian Troy, marketing director at Barr Soft Drinks.

“Not only will the new campaign entertain and engage consumers, it will help drive the overall carbonates category as we lead into the key spring-summer period.”

Retailers are being offered point of sale material to create in-store/in-depot theatre and drive incremental sales during the campaign.


My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 4 November 2019
RegionDieselLPGSuper ULUL
East130.9367.90138.13126.75
East Midlands130.73139.73126.64
London130.73139.60127.04
North East129.5562.90137.10125.31
North West129.9963.90138.40126.48
Northern Ireland128.05133.57124.33
Scotland130.6059.30137.24126.23
South East131.4566.90139.66127.42
South West130.7674.90137.94126.68
Wales129.84136.06125.42
West Midlands130.4059.90137.63126.57
Yorkshire & Humber130.02139.47126.29

Most read

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?

Digital Edition