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Vimto adds to revitalised range of lollipops

John Wood ·

Soft drink brand Vimto has collaborated with confectionery distributor IB Group to launch Vimto Remix Sodapops.

The new lollipop is the tropical Vimto Remix Mango, Strawberry and Pineapple flavour from Vimto’s Remix range.

The Remix Sodapops are suitable for vegetarians, contain real fruit juice and are made with natural colours.

The launch comes as Vimto revitalises its oldest confectionery licence – Vimto Original Lollipops – through the new partnership with IB Group.

The collaboration will see both Vimto Remix and Original lollies available across the country, with stock in all 20 Hancocks Cash and Carry sites, plus distribution throughout its 55,000-strong customer base.

Helen Hartley, brand licensing manager, Vimto, said: “Our new partnership harnesses the ever-growing popularity of the Vimto brand, now worth £88.9m, with IB Group’s unquestionable confectionery experience to create a range that will help retailers boost their sales.

“We’re also working together to create some tantalising new Vimto-flavoured treats, so watch out for several exciting launches over the next year.”

Vimto Remix Sodapops will launch 30th April. Vimto Original lollipops are available now.

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RegionDieselLPGSuper ULUL
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