Forecourt Trader - 30 years at the heart of the fuel retailing community

Minis make for major impulse opportunity

01 April, 2007
Page 58 
McVitie's Minis biscuits and Jaffa Cakes are available in new grab & go packs for impulse.
The 40g packs are said to be a more convenient size for consumers and come in a counter display case of 24, designed to drive visibility in-store.Mark Sugden, customer marketing director at UBUK, believes the new format will boost impulse sales. "We expect this activity to drive 30% growth across biscuits."We would advise retailers to site the cases near the till or confectionery to make the most of the profit potential," he says. 0800 138 0813



  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

Most read

Are you feeling positive about the opportunities for growing your business in 2018?